All-America Selections says, "Sombrero® Baja Burgundy will add a bold accent to sunny gardens with its vibrant, deep violet-red blossoms. The beautiful flower color is without equal among coneflowers and is perfect for cut flowers. After being trialed over three tough winters, the AAS Judges noted this standout’s hardiness, sturdy branching, and floriferous blooming habit. Birds and pollinators certainly flock to this deer-resistant beauty making it a dual-purpose plant. Gardeners will enjoy prolific blooms from mid-summer until the first frost."