Echinacea 'Pow Wow Wild Berry'- Qt. Pots - Flat of 10
Photo Credit: Walters Gardens, Inc. www.waltersgardens.com
There’s nothing shy about PowWow Wild Berry. Its blooms come on strong—deep rose to rich magenta, wrapped around a warm copper cone—and they keep coming when the heat settles in and lesser perennials begin to fade.
This is a strain bred for performance, not pretense. It flowers the first year from seed, forms a tidy, well-branched clump, and holds its shape without staking or fuss. The color stays true, the stems stay upright, and the plant keeps producing from early summer well into fall. Deadhead for a neater look, or leave the last blooms to dry into seed heads—birds will make good use of them, and the structure carries the garden into winter.
It fits just about anywhere: front-of-border, mass plantings, or containers where a steady pulse of color is needed. Bees work it steadily, butterflies drift through, and the whole planting feels alive without feeling unruly.
Name(s): Echinacea purpurea 'Pow Wow Wild Berry', Brauneria purpurea, Eastern Purple Cone Flower
Flower Color: Purple, rust colored center.
Bloom Time: July to September
Foliage: Herbaceous.
Height/Spread: 20 inches to 24 inches x 12 inches to 16 inches.
Climate Zones: 3, 4, 5, 6, 7, 8, 9
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Sun Exposure: Full sun to light shade
Soil Condition: Well-drained to dry, average, pH 6.6 to 8.5
Features: Drought tolerant, heat tolerant, deer resistant, attracts butterflies.
Uses: Xeriscaping, massed planting, naturalizing, cutting gardens, butterfly gardens, herb gardens, native plant collections, medicinal plant collections.
Comments: Coneflower attracts Common Wood-nymph, Giant Swallowtail, Gulf Fritillary, Red Admiral, Red-Spotted Admiral, Viceroy, Spicebush Swallowtail, Zebra Heliconian, American Lady, Cabbage White, Common Checkered Skipper, Clouded Skipper, Fiery Skipper, Dun Skipper, Pecks Skipper, Zabulon Skipper, Tawny-edged Skipper, Silver-Spotted Skipper, Orange Sulphur, Clouded Sulphur, Zebra Swallowtail, Eastern Tiger Swallowtail, Black Swallowtail, Banded Hairstreak, Gray Hairstreak, Red-Banded Hairstreak, Great Southern White, Variegated Fritillary, Great Spangled Fritillary, Hayhurst’s Scallopwing, Horace’s Duskywing, Wild Indigo Duskywing, Little Glassywing, Monarch, Painted Lady, Pearl Crescent, Sachem, Silvery Checkerspot., and other butterflies.
Key Features
- Bold rose-magenta blooms with prominent coppery cones
- Flowers heavily the first year and returns reliably
- Compact, uniform habit—ideal for borders and containers
- Long bloom season from early summer through fall
- Attracts pollinators; seed heads provide winter interest
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